Truemax Ethiopian Branch plans to become the leading grade one building contractor specialized in the production and placement of concrete and related products in Ethiopia. This means always having the best and most efficient facilities, processes, and people.

To achieve this, Ethiopian Branch are investing in many ways that will pay off in competitive advantages for its customers in Ethiopia. The company's overall strategy is based on a continuing improvement process of setting objectives, measuring results, and providing feedback to facilitate further growth and progress.